Friday, March 19, 2010

The Virtues of Selling

After many years, and being asked hundreds of times by my coaches, “what do you want?”, yesterday I had an answer!

I want everybody around me to sell.

When a person is selling, they have a cause to promote. They are interfacing with another individual. They are putting attention on another person. They are in action, moving something forward. They are sharing a point of view, in order to help another person get something that that other person desires.

So I want everybody around me to sell.

Some sour alternatives to everybody selling: people in their heads, complaining about problems or people in their life. Being righteous, rather than persuasive, and getting their way by spoiling the party for everyone else. Making other people wrong, instead of finding out what they want and getting it for them.

Been there, done that.

A novel approach would be to adopt something that we love as our preferred topic of conversation. Let that be your preferred topic of conversation with other humanoids. Preferably something that has made a big impact on our lives: a person, place, object, book, piece of music, work of art, animal, restaurant. Karaoke. Belly dancing. Disneyland. Meditating. Your law professor in college. Your junior high English teacher. The dog next door. Find out what has moved you.

Then talk about something that has moved you and really get into it. Tell a story. Entertain yourself and make it a contribution to the person you are speaking to. Go ahead, dare to move them. Invite them to try whatever it is you love. Invite them to find a passionate equivalent in their experience. The main thing is to get your energy across to them.

There is no energy shortage. All there is: either giving energy or being an energy vampire. Let’s voluntarily cut back on complaining, whining, gossiping and criticizing and instead, let’s sell. Surveys have shown that the happiest people in the world are salespeople, (above doctors and lawyers, even).

So stop comparing and get selling!

2 comments:

  1. I like that. A novel approach to selling.

    ReplyDelete
  2. Karen, you might get a big kick out of Milton Friedman's book "Free to Choose" (http://bit.ly/aXaxwE) if you haven't already read it. A few choice bits: "if an exchange between two parties is voluntary, it will not take place unless both believe they will benefit from it. Most economic fallacies derive from the neglect of this simple insight, from the tendency to assume that there is a fixed pie, that one party can gain only at the expense of another... Adam Smith's flash of genius was his recognition that the prices that emerged from voluntary exchanges between buyers and sellers--for short, in a free market--could coordinate the activity of millions of people, each seeking his own interest, in such a way as to make everyone better off."

    ReplyDelete